Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
Mara Einstein
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Einstein, Mara |
| Publisher: |
Berkeley, Calif. [u.a] : Univ. of California Press |
| Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Wirtschaftsethik | Economic ethics | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Description [site.ebrary.com] |
| Extent: | XVII, 222 p. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. |
| ISBN: | 0-520-26652-8 ; 978-0-520-26652-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524326