Compatibility effects in evaluations of customer satisfaction and loyality
by Michael D. Johnson ; Seigyoung Auh
| Year of publication: |
1998
|
|---|---|
| Authors: | Johnson, Michael D. ; Auh, Seigyoung |
| Publisher: |
Ann Arbor, Mich. : National Quality Research Center |
| Subject: | Verbraucherzufriedenheit | Kundenbindung | Kundenforschung |
| Extent: | 33 Bl. : graph. Darst. |
|---|---|
| Series: | Working paper / National Quality Research Center. - Ann Arbor, Mich. : National Quality Research Center. - Vol. 98-023 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004600884