Compensatory Knowledge Signaling in Consumer Word-of-Mouth
Year of publication: |
2013
|
---|---|
Authors: | Packard, Grant M. ; Wooten, David B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Signalling | Wissensmanagement | Knowledge management |
Extent: | 1 Online-Ressource (58 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, October 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 14, 2013 erstellt |
Classification: | M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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