Competing against luck : the story of innovation and customer choice
Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
| Year of publication: |
[2016] ; First edition
|
|---|---|
| Authors: | Christensen, Clayton M. ; Hall, Taddy ; Dillon, Karen ; Duncan, David Scott |
| Publisher: |
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers |
| Subject: | Innovationsmanagement | Innovation management | Kundenservice | Customer service | Erfolgsfaktor | Success factor | Narrative Methode | Narrative method | Innovation | Kreativität | Kundendienst | Unternehmenserfolg |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
| Extent: | xix, 262 Seiten 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Section I: An introduction to jobs theory Chapter 1: The milk shake dilemma Chapter 2: Progress, not products Chapter 3: Jobs in the wild Section 2: The hard work and payoff of applying jobs theory Chapter 4: Job hunting Chapter 5: How to hear what your customers don't say Chapter 6: Building your résumé Section 3: The jobs to be done organization Chapter 7: Integrating around a job Chapter 8: Keeping your eye on the job Chapter 9: The jobs-focused organization Chapter 10: Final observations about the theory of jobs |
| ISBN: | 978-0-06-243561-3 ; 0-06-243561-2 ; 978-0-06-256523-5 ; 0-06-256523-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482901