Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Year of publication: |
1992
|
---|---|
Authors: | Erickson, Gary M. |
Other Persons: | Jacobson, Robert (contributor) ; Johansson, Johny K. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 9.1992, 1, p. 23-37
|
Subject: | Marketing | Kfz-Markt | Automotive market | USA | United States | 1971-1981 |
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