Competitive Status of the U.S. Auto Industry : A Study of the Influences of Technology in Determining International Industrial Competitive Advantage

The Competitive Status of the U.S. Auto Industry: -- Copyright -- Preface -- Contents -- The Competitive Status of the U.S. Auto Industry -- Summary -- THREE HISTORICAL THEMES -- Convergence in Technology -- Internationalization -- Public Demands on the Industry -- Product Cost and Quality -- TECHNOLOGY AND COMPETITION -- CONCLUSION: THREE SCENARIOS AND THEIR IMPLICATIONS -- 1 The U.S. Auto Industry in Crisis -- NOTES -- 2 An Industry Primer -- THE MANUFACTURING PROCESS -- The Plant Network: An Illustration -- COMPANIES AND STRATEGIES, 1908-1973 -- Strategy at Ford -- Alfred Sloan and GM's Strategy -- Chrysler and Product Engineering -- The Imports -- Firm Performance in the 1970s: Response to Crisis -- NOTES -- 3 The Evolution of Technology: From Radical to Incremental Innovation -- INFANCY TO MATURITY: A PARADIGM OF TECHNOLOGICAL EVOLUTION -- THE U.S. EXPERIENCE -- Developments in Engine Technology -- The Body and the Assembly Plant -- CONTRASTS IN THE EUROPEAN EXPERIENCE -- TECHNOLOGY CONVERGENCE: IMPLICATIONS FOR COMPETITION AND ORGANIZATION -- NOTES -- 4 International Competition: Trade Flows and Industry Structure -- PATTERNS OF WORLD TRADE IN AUTOS -- THE STRUCTURE OF MARKETS AND COMPETITION -- Concentration in the United States -- Changes in World Market Structure -- Mergers and Acquisitions -- Marketing and Production :Joint Ventures -- THE FORTUNES OF THE SMALL CAR IN THE U.S. MARKET -- Small Cars and Competition -- Initial Import Penetration -- Imports in The 1960s and the Entry of the Japanese -- Small Cars and the Crisis of 1980 -- NOTES -- 5 Government Regulation: the Evolution of Public Demands on the Industry -- THE ORIGINS OF REGULATION -- Public Demands in the Formative Years -- The New Deal and the War Years -- A Shift in Perceptions -- The Emergence of Regulation by Mandate -- An Adversarial Environment.