Competitive superiority through data base marketing
Year of publication: |
1988
|
---|---|
Authors: | Shaw, Bob |
Other Persons: | Stone, Merlin (contributor) |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 21.1988, 5, p. 24-40
|
Subject: | Marketingmanagement | Marketing management | Computerunterstützung | Computerized method | Informationstechnik | Information technology |
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