Competittive position effects and market share: an exploratory investigation
Year of publication: |
1981
|
---|---|
Authors: | Varadarajan, P. ; Dillon, William R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 1, p. 49-64
|
Subject: | Marktanteil | Absatzpolitik |
-
Implicit cooperation in a market share attraction advertising game
Monahan, George E., (1994)
-
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed, (1991)
-
Profitability and market share : a reflection on the functional relationship
Schwalbach, Joachim, (1989)
- More ...
-
Competitive position effects and market share: An exploratory investigation
Varadarajan, P., (1981)
-
Varadarajan, P., (1979)
-
Research on corporate diversification : a synthesis
Ramanujam, Vasudevan, (2009)
- More ...