COMPLAINT BEHAVIOUR, PRICE PAID AND THE STORE PATRONIZED
Examines complaint alternatives, identifies the relationships between consumer complaint behaviour, the store patronized and consumer complaint behaviour relative to the price of the garment purchased. Questionnaire results from 479 respondents who purchased garments from either a mass merchant, a department store, a local discounter, or a ational discounter were based on a nine‐item complaint activity measure; indicated that they were likely to engage in various complaint behaviours – both “public” and “private”. A correlation was found between store, price and the type of complaint behaviour.
Year of publication: |
1993
|
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Authors: | Williams, Theresa D. ; Drake, Mary Frances ; Moran, James D. |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 21.1993, 5
|
Publisher: |
MCB UP Ltd |
Subject: | Complaints | Consumer behaviour | Customers | Retail trade | USA |
Saved in:
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