Complaint management : the heart of CRM
Bernd Stauss ; Wolfgang Seidel
| Year of publication: |
2004 ; 1. ed.
|
|---|---|
| Authors: | Stauss, Bernd ; Seidel, Wolfgang |
| Publisher: |
Mason, Ohio : Thomson/South-Western |
| Subject: | Kundenmanagement | Reklamation |
| Extent: | X, 310 S. : Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-20264-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004825579