Complexity, uniqueness, and similarity in between‐bundle choice
Year of publication: |
2003
|
---|---|
Authors: | Agarwal, Manoj K. ; Chatterjee, Subimal |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 12.2003, 6, p. 358-376
|
Publisher: |
MCB UP Ltd |
Subject: | Brand management | Decision making | Product costs | Services | Marketing concepts | Market forces |
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