Compliance to Islamic marketing practices among businesses in Malaysia
Year of publication: |
2010
|
---|---|
Authors: | Abdullah, Kalthom ; Ismail Ahmad, Mohd. |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 1.2010, 3, p. 286-297
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Islam | Consumers | Individual perception | Marketing strategy | Promotional methods | Malaysia |
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