Compreendendo o domínio "projetos de identidade do consumidor" : revisão de literatura considerando a produção científica brasileira
Alternative title: | Understanding the "Consumer identity projects" domain : a literature review considering the Brazilian scientific production |
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Year of publication: |
2019
|
Authors: | Farias, Miriam Leite ; Sousa Junior, João Henriques de ; Silva, Bianca Gabriely Ferreira ; Alcoforado, Daniela Gomes |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 3.2019, 2, p. 85-98
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Subject: | Identity | Consumer Culture Theory | Consumption |
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