Comprendre et identifier les consommateurs qui ont tendance à "tout" garder
Year of publication: |
2012
|
---|---|
Authors: | Guillard, Valérie ; Pinson, Christian |
Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 27.2012, 3, p. 57-79
|
Subject: | hoarding tendency | decision to dispose of an object | product disposition | cluttering | consumer attatchment to objects | object donation | recycling | product replacement decision | mixed measurement model (reflexive first-order, formative second-order) |
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