Computer applications to advertising decisions
Year of publication: |
1972
|
---|---|
Authors: | Langhoff, Peter |
Published in: |
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage. - Palo Alto, Calif : Pacific Books, ISBN 0-87015-192-4. - 1972, p. 122-131
|
Subject: | Werbung | Elektronik |
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