Concept testing : some experimental evidence
Year of publication: |
1971
|
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Authors: | Peterson, Robert A. ; Liszt, Howard |
Published in: |
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans. - New Orleans, La. : [Verlag nicht ermittelbar], ISSN 0026-6418, ZDB-ID 860611-0. - Vol. 7.1971/72, 3, p. 84-88
|
Subject: | Verbraucher | Marktforschung |
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