A conceptual framework of macrolevel and microlevel adaptive selling theory, setting a research agenda, and suggested measurement strategies
Year of publication: |
2019
|
---|---|
Authors: | McFarland, Richard G. |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 3, p. 207-221
|
Subject: | adaptive selling theory | ADAPTS | buyer-seller interactions | ISTEA | measurement | microlevel adaptive selling |
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