Conceptualisations of the consumer in marketing thought
Year of publication: |
2016
|
---|---|
Authors: | Kennedy, Ann-Marie ; Laczniak, Gene R |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 1/2, p. 166-188
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Marketing concept | Macromarketing | Consumer conceptualisations | Marketing history |
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