Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Year of publication: |
2014
|
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Authors: | Kapoor, Kawaljeet Kaur ; Dwivedi, Yogesh Kumar ; Williams, Michael D. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 4, p. 407-430
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Subject: | Adoption | Conceptual framework | Innovation attributes | Mobile wallet | Mobile ticketing | Indian context | Konsumentenverhalten | Consumer behaviour | Indien | India | Innovationsakzeptanz | Innovation adoption | Innovation | Innovationsdiffusion | Innovation diffusion | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications |
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