Conceptualization and measurement of smart shopping
Year of publication: |
2019
|
---|---|
Authors: | Quinones, Myriam ; Gómez-Suárez, Mónica ; Yagüe Guillén, María Jésus |
Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 211-225
|
Subject: | deal hunting | Rabatt | Rebate | Kaufentscheidung | Purchase decision | Bibliometrie | Bibliometrics |
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