Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
Year of publication: |
2020
|
---|---|
Authors: | De Silva, Sattambi Sumith ; Seeley, Eugene L. ; Ongsakul, Viput ; Ahmed, Zafar U. |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1547-5786, ZDB-ID 2208737-0. - Vol. 25.2020, 2, p. 100-127
|
Subject: | Attitude | brand consciousness | brand love | lifestyle | luxury | luxury brands | Sri Lanka | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Lebensstil | Lifestyle |
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