Concluding comments on the Schwerin analyses of advertising effectiveness
Year of publication: |
1965
|
---|---|
Authors: | Fothergill, J. E. ; Ehrenberg, A. S. C. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 2.1965, 4, p. 413-414
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
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