Confirmatory compositional approaches to the development of product spaces
Year of publication: |
1996
|
---|---|
Authors: | Vandenbosch, Mark B. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 3, p. 23-46
|
Publisher: |
MCB UP Ltd |
Subject: | Factor analysis | Least squares regression | Measurement | Modelling | Product strategy |
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