Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing
Year of publication: |
2014
|
---|---|
Authors: | Larson, Alexander C. ; Reicher, Rita L. ; Johnsen, David William |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 2, p. 121-130
|
Subject: | Conjoint analysis | Demand analysis | Hierarchical Bayes | Pricing | Services marketing | Conjoint-Analyse | Preismanagement | Pricing strategy | Nachfrage | Demand | Dienstleistungsmarketing | Theorie | Theory | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour |
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