Conjoint Measurement for Marketing Management
Year of publication: |
1980
|
---|---|
Authors: | Antilla, M. ; van den Heuvel, R.R. ; Moller, K. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 14.1980, 7, p. 397-408
|
Publisher: |
MCB UP Ltd |
Subject: | Conjoint analysis | Marketing management | Psychometric testing | Marketing planning |
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