Conscious and non-conscious decision making in consumer choice : a conceptual model
Year of publication: |
July-September 2015
|
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Authors: | Jha, Subhash |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 3, p. 122-136
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Subject: | Choice set | Consumer knowledge | Conscious | Non-conscious | Situational variables | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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