Construction of silence on issues of sustainability through branding in the fashion market
Year of publication: |
2015
|
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Authors: | Solér, Cecilia ; Baeza, Julia ; Svärd, Camilla |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 219-246
|
Subject: | silence on issues of sustainability | construction of eco-fashin consumption | brand governance | market practice | Markenführung | Brand management | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Bauwirtschaft | Construction industry | Marketingmanagement | Marketing management |
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