Consumer Adoption of New Products : Independent versus Interdependent Self-Perspectives
Year of publication: |
2013
|
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Authors: | Ma, Zhenfeng ; Yang, Zhiyong ; Mourali, Mehdi |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Innovation |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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