Consumer attitudes and behaviors associated with direct‐to‐consumer prescription drug marketing
Year of publication: |
2007
|
---|---|
Authors: | Friedman, Michael ; Gould, James |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 2, p. 100-109
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Medical prescriptions | Direct marketing | Advertising | Pharmaceutical products | Marketing strategy |
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