Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Year of publication: |
2017
|
---|---|
Authors: | Ong, Khian Sin ; Nguyen, Bang ; Syed Alwi, Sharifah Faridah |
Published in: |
International Journal of Bank Marketing. - Emerald Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 35.2017, 3, p. 370-390
|
Publisher: |
Emerald Publishing Limited |
Subject: | Malaysia | Customer satisfaction | Brand loyalty | Consumer-based virtual brand personality | Online branding |
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