Consumer behavior : an appraisal
Year of publication: |
1979
|
---|---|
Authors: | Walters, C. Glenn |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 7.1979, 4, p. 273-284
|
Subject: | Marktforschung | Wirtschaftswissenschaftlicher Fortschrittsbericht |
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