Consumer behavior analysis and the marketing firm : measures of performance
Year of publication: |
2021
|
---|---|
Authors: | Foxall, Gordon R. ; Oliveira-Castro, Jorge M. ; Porto, Rafael Barreiros |
Published in: |
Journal of organizational behavior management. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-8604, ZDB-ID 2067615-3. - Vol. 41.2021, 2, p. 97-123
|
Subject: | bilateral contingency | consumer behavior analysis | measurement | the marketing firm |
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