Consumer behavior
Year of publication: |
2000 ; 7. ed.
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Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
Publisher: |
Upper Saddle River, N.J. [u.a.] : Prentice Hall |
Subject: | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Hirst, Ian R. C., (1977)
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Robertson, Thomas S., (1991)
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Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz, (1987)
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Schiffman, Leon G., (1987)
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Schiffman, Leon G., (1997)
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Schiffman, Leon G., (1994)
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