Consumer behavior : where do we stand? ; a marketing management appraisal
Year of publication: |
1966
|
---|---|
Authors: | Casey, Richard F. |
Published in: |
On knowing the consumer. - New York [u.a.] : Wiley. - 1966, p. 212-215
|
Subject: | Marktpsychologie | Vereinigte Staaten |
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