Consumer behaviour and analytics
Andrew Smith
| Year of publication: |
2020
|
|---|---|
| Authors: | Smith, Andrew |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Consumer analytics | Konsumentenverhalten | Consumer behaviour | Big Data | Big data |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 204 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-138-59264-3 ; 978-1-138-59265-0 ; 978-0-429-48992-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012015635