Consumer-brand relationships in step-down line extensions of luxury and designer brands
Year of publication: |
2014
|
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Authors: | Hanslin, Kamilla ; Rindell, Anne |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 2, p. 145-168
|
Subject: | Consumer-brand relationships | Fashion brands | Image dynamics | Line extensions | Luxury brands | Step-down line extensions | Luxusgüter | Luxury goods | Markenführung | Brand management | Gesellschaft | Society | Markenimage | Brand image | Mode | Fashion | Markentransfer | Brand extension |
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