Consumer choice behaviour and new product development : an integrated market simulation approach
Year of publication: |
2011
|
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Authors: | Tsafarakis, S. ; Grigoroudis, E. ; Matsatsinis, N. F. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 62.2011, 7, p. 1253-1267
|
Subject: | Theorie | Theory | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Simulation |
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