Consumer Concept Testing of Personal Financial Services
Year of publication: |
1986
|
---|---|
Authors: | Furlong, Carla B. ; Brent Ritchie, J.R. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 4.1986, 1, p. 3-18
|
Publisher: |
MCB UP Ltd |
Subject: | Bank Marketing | Consumer Expectations | Financial Management | Personal Finance |
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