Consumer cynicism : from resitance to anti-consumption in a disenchanted world?
Year of publication: |
2011
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Authors: | Odou, Philippe ; Pechpeyrou, Pauline de |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1799-1808
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Subject: | Konsum | Consumption | Manipulation | Konsumentenboykott | Consumer boycott | Wirtschaftsethik | Economic ethics | Vertrauen | Confidence |
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