Consumer cynicism
Year of publication: |
2011
|
---|---|
Authors: | Odou, Philippe ; de Pechpeyrou, Pauline |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 11/12, p. 1799-1808
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumerism | Moral responsibility | Business ethics | Post‐modernism | Trust |
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