Consumer decision making: process, level and style
Year of publication: |
2003
|
---|---|
Authors: | Foxall, Gordon R. |
Published in: |
The marketing book. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5536-4. - 2003, p. 119-141
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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