Consumer decision process modeling: how leaders can better understand buyers’ choices
Year of publication: |
2005
|
---|---|
Authors: | Gurley, Todd ; Lin, Spencer ; Ballou, Steve |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 33.2005, 3, p. 30-40
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Buyers | Decision making | Consumer behaviour | Customer loyalty | Consumer research |
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