Consumer deliberation and quality signaling
Year of publication: |
September 2016
|
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Authors: | Guo, Liang ; Wu, Yue |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 14.2016, 3, p. 233-269
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Subject: | Deliberation | Signaling | Dissipative advertising | Theorie | Theory | Signalling | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Asymmetrische Information | Asymmetric information |
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