Consumer desire to buy and use products in international markets
Year of publication: |
1999
|
---|---|
Authors: | Wood, Van R. ; Darling, John R. ; Siders, Mark |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 3, p. 231-256
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Group analysis | International marketing | Marketing strategy |
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