Consumer engagement in social media in China
Year of publication: |
2018
|
---|---|
Authors: | Chen, Yi-Ru Regina |
Published in: |
The handbook of communication engagement. - Hoboken, NJ : Wiley-Blackwell, ISBN 978-1-119-16749-5. - 2018, p. 475-489
|
Subject: | Social Web | Social web | China | Konsumentenverhalten | Consumer behaviour |
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