Consumer estimates of online quantity surcharge incidence rates
Year of publication: |
2022
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Authors: | Estelami, Hooman |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 1, p. 20-41
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Subject: | consumer psychology | Price perceptions | quantity surcharge | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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