Consumer ethics: an application and empirical testing of the Hunt‐Vitell theory of ethics
Year of publication: |
2001
|
---|---|
Authors: | Vitell, Scott J. ; Singhapakdi, Anusorn ; Thomas, James |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 2, p. 153-178
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Ethics | Decision making | Consumer marketing |
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