Consumer ethnocentrism : construction and validation of the CETSCALE
Year of publication: |
1987
|
---|---|
Authors: | Shimp, Terence A. |
Other Persons: | Sharma, Subhash (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 3, p. 280-289
|
Subject: | Marktforschung | Market research |
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