Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain
Year of publication: |
2000
|
---|---|
Authors: | Luque‐Martínez, Teodoro ; Ibáñez‐Zapata, José‐Angel ; del Barrio‐García, Salvador |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 34.2000, 11/12, p. 1353-1374
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Ethnography | Country of origin | Image | International marketing | Spain |
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