Consumer experience tourism and brand bonding
Year of publication: |
2002
|
---|---|
Authors: | Mitchell, Mark A. ; Orwig, Robert A. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 1, p. 30-41
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Management | Brand image | Relationship marketing | Strategy |
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